About Us

About Us

Bella offers award-winning all natural, plant based solutions for comprehensive wellness. Over the last decade, Bella has won awards for innovation, medical efficacy, quality, and diversity. Currently led by namesake Bella Castellarin and her little brother, Kai Castellarin, the Bella brand continues to be woman led, woman owned, and woman focused. Proud supporters of the LGBTQ+ community, Bella and Kai are passionate about being the change they want to see in the world.

Bella and Kai in Iceland


Bella Castellarin
Recognized as the youngest artist at Las Vegas’ legendary First Friday community arts festival, Bella began showcasing her paintings as a five year old kindergartner and demonstrated her love for all things entrepreneurial from day one. A life long sufferer of eczema, Bella’s mother was inspired to create her namesake brand to help women everywhere feel confident in their own skin. Growing up attending Women Grow, cannabis industry conferences, and sharing her story with national media, Bella has grown into a confident leader poised to grow the Bella brand worldwide. Today, as both our Chief Executive Officer and namesake, Bella takes great pride in overseeing our brand’s explosive growth while ensuring the quality of Bella products is never in doubt. As a member of the LGBTQI+ community herself, Bella is passionate about equality for all people and is on a mission to help everyone feel truly beautiful inside and out.
Kai Castellarin
Kai Castellarin was raised among the giants of the cannabis industry, attending Women Grow, Nevada Medical Marijuana Association Events, and MJ Biz Conferences in the earliest days of the emergence of the regulated plant medicine industry. Learning about the benefits of plant medicine at an early age, Kai has been assisting with the operations of the Bella brand since day one. A high energy athlete, Kai plays ice hockey, soccer, kick boxing, jiu jitsu, and rollerblades in his free time. Enthusiastic about customer service, Kai takes tremendous pride in ensuring every Bella order arrives to exceed your expectations. As an open and proudly transgender male, Kai is passionate about sharing his story and standing up for equality for all people. From properly packing pallets for our largest distributors to ensuring each order is perfectly bubble wrapped, Kai knows how important it is for our Bella products to arrive to you ready to exceed your expectations.
Yuko Tajima

Director of Sales for Asia

Juanita Larrain

Director of Sales for Latin America

Kelly Wonderlin

Director of Marketing